Saturday, September 15, 2012

Finding Nemo and Disney Thievery

The original Finding Nemo one sheet
used for promotion in 2003.
On May 30th, 2003, Disney released 'Finding Nemo.' The film was budgeted at $94 million and ended up grossing $872,955,978 worldwide according to Wikipedia. That's not including merchandising (the amount of lunch boxes and plush toys I saw back then was mind numbing) rights for television showings, and the fact that it is the best-selling DVD of all time with over 40 million copies sold as of 2006



After all that, they re-released this classic yesterday, September 14th, 2012. No change in story, plot, characters, nothing; just in 3D. I have been relatively upset with Hollywood's lack of originality lately. Everything seems to be a remake of some random 80's movie or television show, but I have to give Disney the 100k douche bag salute for this one. Re-releasing a movie that isn't even a decade old yet just seems like I'm being hoodwinked. Kids that saw this movie when they were six aren't even old enough to legally drive and still five or so years off legally drinking. Then to add absolutely nothing to the film, absolutely zero changes, except for it being presented in 3D, makes it an obvious money grab during a period when no new blockbusters are hitting theaters. 


The re-release one sheet with
3D promotions.
They didn't even change the original one sheet (movie poster for 
those not familiar with the industry term) from 2003. Only adding the 
top header, the 3D logo under the original title and removing the 
blue whale from the background as seen on the right. 

Also, why is 3D cool now? I remember watching stuff at 
Universal Studios when I was nine that was in 3D. 
Why is it all of a sudden revolutionary? And who the hell likes having glasses on when they watch a movie? Did Avatar really change the movie industry that much?

As wrong as it may be or as obvious as it is that this is just a money 
making ploy, it is also brilliant. Why? Because it will work. 
They will collect hundreds of millions of dollars once again. Probably sell another 40 million blue rays and 3D copies for the soon to be dead 3D television craze. Kids will dress up as the small little clown fish for Halloween and eat fish shaped chocolate bars while they skip through suburban neighborhoods in middle America. Parents will happily fork over their hard earned cash for multiple movie tickets as well for a very simple reason:

There is no easier way to shut your kids up for two hours than 
taking them to watch Finding Nemo in 3D. 

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