Tuesday, September 18, 2012

The most effective advertising...

... creates an emotional response. Whether it is laughter, sadness, or just general happiness these are the advertisements you remember. Here is a good one I saw just now from Volkswagon:




You have to be a real sour individual to not enjoy people having a laugh over who knows what. This kind of stuff sticks with you. Which leads you to remembering the company and what they are selling. Same reason the "Real Men of Genius" Bud Light campaign was so successful back when I was growing up. Those advertisements were hilarious, which is why I still remember them today. For some of you young guns who might have missed this advertising brilliance, here you go:


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